By Kyla Tucker
Posted in
February 15, 2025
Partnership Spotlight: BigCommerce | Article
Partnership Spotlight
BigCommerce + Acro Commerce
Transform your digital storefront into a growth engine with BigCommerce, Acro Commerce, and Gesso. Together, we deliver modern ecommerce solutions that drive operational efficiency, scalability, and exceptional buyer experiences.
The Future of B2B Ecommerce
A Platform for Modern Needs
BigCommerce is a flexible, open Software as a Service (SaaS) platform built to empower manufacturing professionals with the tools needed to succeed in today’s digital marketplace. It’s designed for scalability and seamless integration, making it an ideal partner for Acro Commerce’s decoupled accelerator, Gesso, and building tailored solutions.
Gesso empowers B2B manufacturers by providing a scalable, future-proof framework that connects commerce, content management systems (CMS), ERP, and more into one efficient, flexible solution.
Meeting the Demands of Modern Buyers
The way B2B buyers – your distributors, wholesalers, and other customers – make purchases has changed dramatically. According to WBR Insights, 75% of B2B buyers expect over half of their purchases to be digital within the next year.
For those in manufacturing, this shift means rethinking how they serve customers online. Outdated systems, limited catalogue capabilities, and manual processes can create frustrating roadblocks, pushing customers to competitors with faster, more straightforward options. Addressing these barriers is not just about keeping up — it’s about staying relevant in an increasingly digital world.
Challenges and Impacts of Non-Integrated Platforms
Disconnected systems don’t just slow your operations — they make it harder to meet modern customer expectations, whether it’s managing complex orders, reducing friction in traditional sales, or providing real-time updates on inventory and pricing.
Common challenges manufacturers face
- Inefficient Processes: Manual order handling and data entry consume time and increase the risk of errors.
- Outdated Technology: Many platforms weren’t built for modern ecommerce demands, such as handling bulk orders or providing personalized online experiences.
- Missed Opportunities: When customers can’t find what they need quickly and easily, they’ll go elsewhere.
Why Modernizing Matters
Outdated platforms lead to delays, inefficiencies, and lost sales – costs manufacturing businesses can’t afford in today’s competitive market. Updating to a scalable, connected system helps you keep up with buyer demands, saves time, reduces costs, and positions your business for long-term growth.
BigCommerce and Acro solve these challenges by streamlining your operations and connecting the systems that matter most — from ecommerce to ERP — into one cohesive solution.
BigCommerce: A Better Way to Sell B2B
Manufacturing buyers are different from other consumers but still expect modern buying experiences. Manufacturers must deliver an engaging and frictionless journey to gain a competitive advantage. To help with this, BigCommerce has B2B-specific functionality, such as the ability to
- Customize buyer experiences using their Buyer Portal source code.
- Manage accounts and credit for customer groups.
- Log in on behalf of your buyers, access lists, and order seamlessly.
- Create buyer-specific experiences across segments, locations, and more.
- Improve page speed scores to enhance conversion rates.
"It’s imperative that you execute with partners who truly understand your business and are committed to being a partner in your digital journey. Acro Commerce has built an accelerator and tech stack that gets you to market faster while lowering costs, making it easier for B2B businesses to transition from traditional to digital.”
Paul Dabrowski, Global B2B Manager, BigCommerce
How BigCommerce & Acro Commerce Address B2B Challenges
By combining BigCommerce’s Open SaaS platform with Gesso’s middleware, this partnership offers a flexible, scalable, and future-ready B2B ecommerce framework.
With its modular design, manufacturers can start with the tools they need now and expand with additional features as their business grows. This structure also allows for easy updates or replacements to specific parts of the system without disrupting overall operations. As a result, the platform remains adaptable to evolving technology and customer demands.
Together, we empower businesses to modernize operations, deliver exceptional buyer experiences, and scale confidently.
Key Benefits of the BigCommerce + Gesso:
- Faster Time-to-Market: Pre-built integrations and user-friendly tools simplify implementations and updates.
- Improved Buyer Experience: Real-time inventory, personalized recommendations, and smooth order management build buyer trust.
- Operational Efficiency: Automation reduces manual work, saving time and cutting costs.
- Scalability and Flexibility: Modular design grows with your business needs.
Addressing Manufacturing Buyer Expectations
Today’s B2B buyers demand more than functionality – they expect fast, efficient, and personalized online experiences. BigCommerce and Gesso deliver on these expectations with:
- Seamless Integrations: Ensure smooth communication between ERP, CRM, and other key systems.
- Flexibility: Adapt quickly to changing market conditions and buyer preferences without overhauling your entire system.
This approach positions manufacturing companies to meet buyer demands while improving efficiency and profitability.
A Platform Built for Growth
The BigCommerce and Acro Commerce partnership provides a future-ready ecommerce solution to tackle real-world challenges.
Advantages of BigCommerce + Gesso
- Scalability: Handle complex catalogs and high-volume transactions with ease.
- Efficiency: Lower costs with automated, streamlined operations.
- Flexibility: Quickly adapt to changing market conditions with modular, decoupled architecture.
As ecommerce continues to grow, this collaboration ensures manufacturing businesses can meet modern buyer expectations and maintain a competitive edge.
Let’s transform your ecommerce strategy!
With BigCommerce, Gesso, and Acro Commerce, manufacturers can replace outdated systems and build a scalable, efficient digital strategy tailored to today's buyers.
Let's connect to explore how we can help your business grow.